The One Thing You Need to Know About Social Media

Beverly Bambury/ July 7, 2017/ Facebook, Instagram, Public Relations, Self-Promotion, Social Media, Social Skills, Twitter, Useful Stuff/ 0 comments

I have said this before: “Social media is social.” Despite how often this is said by me and other social media types, people continue to miss the point of networking via social media. In case you missed it, the point is that it’s social. What does “social media is social” mean exactly? To be social is to interact, to listen as well as talk, to get to know others as they get to know you. I know the dance of socializing doesn’t come naturally to everyone. The beauty of online interaction is that if you really kind of hate people you can mask your natural distaste for human interaction. If you are a bit shy, it’s easy to put your best foot forward and

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Teacher, Teach Thyself? Lessons Learned in Marketing Myself

Beverly Bambury/ March 25, 2014/ Marketing, Psychology, Public Relations, sales, Social Skills, writers/ 10 comments

It’s been interesting prepping for my upcoming self-promo webinar sessions. Over the last several years I’ve learned a lot about the different types of writing. Stuff I know both practically and from my education: sales writing, business writing, formal argumentation, Facebook posts, etc. So perhaps ironic would be a better way of describing my efforts instead of interesting; because I didn’t do a very good job getting this out the door. What happened was that I wasn’t getting nearly the number of conversions into ticket sales that I would have expected based on the even’ts page views. A couple of days ago it hit me hard: I’d left the Eventbrite page the same text as my rambling blog post. I’ve fixed it up now,

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Self-Planning for Self-Promotion: A Book Marketing without B.S. Web Workshop

Beverly Bambury/ March 10, 2014/ Announcements, Book Marketing, BookMarketingWithoutBS, Comic Marketing, DIY, Public Relations, Publicity, Queries, Self-Promotion, self-publishing, Social Media, Traditional Media, Useful Stuff/ 0 comments

I am doing an in-depth online workshop on self-promotion for all authors and comic creators. This isn’t just for the self-published, either. If you’re published by any house, big or small, you know how much work falls to you for your own book marketing and publicity. In fact, it’s telling that my clients primarily fall in the small-to-medium publisher category, with the next largest being major publishing houses. (And yes, I have a few self-published/owner-created comics clients, too!) Right now there are two dates: Thursday, March 27th at 7 p.m. Eastern Time and Sunday, April 13th at 1 p.m. Eastern Time (get those tickets here). I will do this again a few times a year as long as there is interest, so if you

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How to Handle Social Media Missteps: Book Marketing without B.S. #9

Beverly Bambury/ January 27, 2014/ authors, BookMarketingWithoutBS, DIY, Facebook, Public Relations, Self-Promotion, Social Skills, Twitter/ 2 comments

Twitter is often an important tool in the writer’s networking arsenal. It’s fast, it’s short, it’s connected. Author Peter V. Brett was reminded last week that those strengths are also its obstacles. Today’s blog post is to illustrate that being careful how you compose tweets about controversial or sensitive topics makes a difference, and how you handle it when you misstep makes an even bigger difference. (And if you’re active and engaged, it is likely that you will at some point make a social media mistake.) A Social Media Problem is Born Last week’s genre author twitterstorm was set off when Peter retweeted the following: How did you read this tweet? Some people took it as he intended (more on that later), but many,

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