Self-Planning for Self-Promotion: A Book Marketing without B.S. Web Workshop
I am doing an in-depth online workshop on self-promotion for all authors and comic creators. This isn’t just for the self-published, either. If you’re published by any house, big or small, you know how much work falls to you for your own book marketing and publicity. In fact, it’s telling that my clients primarily fall in the small-to-medium publisher category, with the next largest being major publishing houses. (And yes, I have a few self-published/owner-created comics clients, too!)
Right now there are two dates: Thursday, March 27th at 7 p.m. Eastern Time and Sunday, April 13th at 1 p.m. Eastern Time (get those tickets here). I will do this again a few times a year as long as there is interest, so if you miss these, let me know what time is good for you and I will take that into consideration when I schedule the next one. (Also, if you can gather 6 or more people interested in the workshop, I’ll create another event at a time chosen by your group.)
Here is a tentative course outline:
- Honestly determine your strengths and capabilities
- Choose the right tools for you
- CreateSpace and other print-on-demand vs. traditional printing vs. ebook-only
- Decide whether to create a business entity or publish under your own name
- First Steps
- Plan and Outline
- How far in advance to send review requests?
- How far in advance to hire help if you are going to?
- How to get blurbs?
- Publicity: interviews, guest blogging
- What about traditional media?
- One-sheets for mailed books
- Book trailers and other video
- How many and what type of targets?
- Get your data right here!
- Review copies: physical vs. electronic
- Keep consistent, good records
- What does return on investment mean in this context?
- Toughening up to criticism–or how to cope if you can’t
- Connections and networking: more important than you think
- Growing too fast: slow follower growth is GOOD
- The importance of honest people
- Self-publishing and industry respect