I am doing an in-depth online workshop on self-promotion for all authors and comic creators. This isn’t just for the self-published, either. If you’re published by any house, big or small, you know how much work falls to you for your own book marketing and publicity. In fact, it’s telling that my clients primarily fall in the small-to-medium publisher category, with the next largest being major publishing houses. (And yes, I have a few self-published/owner-created comics clients, too!) Right now there are two dates: Thursday, March 27th at 7 p.m. Eastern Time and Sunday, April 13th at 1 p.m. Eastern Time (get those tickets here). I will do this again a few times a year as long as there is interest, so if you
How Far in Advance to Hire a Publicist and a Book Marketing Plan Timeline: Book Marketing without B.S. #4
Book Marketing without B.S. is a weekly publicity and marketing advice column for writers and other creators who prefer a realistic, clear, and no-nonsense approach. My goal is to help you cut through the bullshit with direct, understandable advice you won’t be embarrassed to follow. Send your questions to firstname.lastname@example.org. Today brings another pair of related questions. The first is “How long before my book comes out should I hire a publicist?” It depends to a certain degree what you’re looking for and on how in-demand the publicist is. My business is relatively young, so six months is plenty of lead time for me, and I can absolutely work with much less if required. I’ve even done emergency publicity! Ideally, for prose novels, pre-work work
I haven’t contacted as many traditional media outlets as I have websites and bloggers for publicity–if for no other reason than traditional media is on a decline or integrating with online media–but, as it turns out, the secret is that there isn’t much of a secret. It still remains connections, politeness, reading directions, and being an all-around good human being. I go into some of this in my earlier article 5 Steps to a Quality Blog Tour, but here is more info with an eye toward bigger sites/traditional media publicity queries. ConnectionsThe main difference I’ve found with my work is that personal connections and networking count for even more with bigger publications, print, television, or otherwise. It’s not impossible to get into a major
Today we hear from freelance editor and author of The Dragon Whisperer, Vanessa Ricci-Thode. So you just finished writing your book? Congrats! Reward yourself! Go grab some ice cream. Have a wild evening out with friends. You’ve earned it. Few people ever even start writing a book, never mind finishing one. You’re a star! Now it’s time to roll up your sleeves and get to work. That’s right, writing a novel is the easy part! If you’re completely lost about what to do next, then you’ve come to the right place. Step away from the manuscript and no one gets hurt Give the novel some time to simmer. Do anything that doesn’t involve tinkering with your shiny new draft. It’s one of the first thing Susan
The response to Beverly Bambury Publicity has been overwhelming, and so it is with gratitude and pleasure that I annouce that I am no longer accepting queries for 2013 releases. (Well, maybe a little sadness, too, since it means I won’t get to work with so many of you!) The one exception: if you and I have a prior relationship, please do contact me even with 2013 releases. I don’t have much space left, but it’s much less time consuming to work with someone whose work I already know, so I may be able to squeeze something into the schedule. If you have a 2014 release please contact me soon; I’ll gladly make tentative arrangements that we can solidify closer to your release.