1003, 2014

Self-Planning for Self-Promotion: A Book Marketing without B.S. Web Workshop

Beverly Bambury/ March 10, 2014/ Announcements, Book Marketing, BookMarketingWithoutBS, Comic Marketing, DIY, Public Relations, Publicity, Queries, Self-Promotion, self-publishing, Social Media, Traditional Media, Useful Stuff/ 0 comments

I am doing an in-depth online workshop on self-promotion for all authors and comic creators. This isn’t just for the self-published, either. If you’re published by any house, big or small, you know how much work falls to you for your own book marketing and publicity. In fact, it’s telling that my clients primarily fall in the small-to-medium publisher category, with the next largest being major publishing houses. (And yes, I have a few self-published/owner-created comics clients, too!) Right now there are two dates: Thursday, March 27th at 7 p.m. Eastern Time and Sunday, April 13th at 1 p.m. Eastern Time (get those tickets here). I will do this again a few times a year as long as there is interest, so if you

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2211, 2013

How Far in Advance to Hire a Publicist and a Book Marketing Plan Timeline: Book Marketing without B.S. #4

Beverly Bambury/ November 22, 2013/ Author Readings, Blog Tour, Book Marketing, BookMarketingWithoutBS, Publicity, Publishing, Queries, reviews, Scheduling, Self-Promotion, self-publishing, Timing, Traditional Media, Useful Stuff/ 0 comments

Book Marketing without B.S. is a weekly publicity and marketing advice column for writers and other creators who prefer a realistic, clear, and no-nonsense approach. My goal is to help you cut through the bullshit with direct, understandable advice you won’t be embarrassed to follow. Send your questions to beverly@beverlybambury.com. Today brings another pair of related questions. The first is “How long before my book comes out should I hire a publicist?” It depends to a certain degree what you’re looking for and on how in-demand the publicist is. My business is relatively young, so six months is plenty of lead time for me, and I can absolutely work with much less if required. I’ve even done emergency publicity! Ideally, for prose novels, pre-work work

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2310, 2013

The Secret to Contacting Traditional Media for Book Publicity

Beverly Bambury/ October 23, 2013/ Book Marketing, DIY, Product Placement in Books, Queries, Self-Promotion, Social Skills, Traditional Media/ 0 comments

I haven’t contacted as many traditional media outlets as I have websites and bloggers for publicity–if for no other reason than traditional media is on a decline or integrating with online media–but, as it turns out, the secret is that there isn’t much of a secret. It still remains connections, politeness, reading directions, and being an all-around good human being. I go into some of this in my earlier article 5 Steps to a Quality Blog Tour, but here is more info with an eye toward bigger sites/traditional media publicity queries. ConnectionsThe main difference I’ve found with my work is that personal connections and networking count for even more with bigger publications, print, television, or otherwise. It’s not impossible to get into a major

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