The One Thing You Need to Know About Social Media

Beverly Bambury/ July 7, 2017/ Facebook, Instagram, Public Relations, Self-Promotion, Social Media, Social Skills, Twitter, Useful Stuff/ 0 comments

I have said this before: “Social media is social.” Despite how often this is said by me and other social media types, people continue to miss the point of networking via social media. In case you missed it, the point is that it’s social. What does “social media is social” mean exactly? To be social is to interact, to listen as well as talk, to get to know others as they get to know you. I know the dance of socializing doesn’t come naturally to everyone. The beauty of online interaction is that if you really kind of hate people you can mask your natural distaste for human interaction. If you are a bit shy, it’s easy to put your best foot forward and

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Fall Workshops: First Lead-Up Exercise for Twitter

Beverly Bambury/ July 9, 2015/ Announcements, author services, authors, Book Marketing, DIY, Facebook, Marketing, Self-Promotion, Social Media, Social Skills, Twitter, Useful Stuff, Workshops/ 0 comments

Hello again, everyone! I have two social media for authors workshops coming in September, one in Pickering and one in Brampton. In preparation I have exercises participants can work on over the summer. They will then bring the results with them to the workshop on the day they attend. Since I am doing this in conjunction with BeNovel Marketing Services, the exercise is hosted on its site. Go take a look, and if you are in or have friends in the GTA, please share this with writers you think may be interested. Early-bird pricing has a few weeks to go and you won’t want to miss out on the hefty discount for getting in on it early! Register hereĀ (scroll down, the registration is right

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Urban Fantasy Twitter Chat, GenreLitChat #3

Beverly Bambury/ August 29, 2014/ #GenreLitChat, Announcements, authors, Book Marketing, Book Tours, Social Media, Twitter/ 0 comments

It’s that time again! Thursday, September 4th at 8 p.m. Eastern / 5 p.m. Pacific is the next #GenreLitChat, and this time it’s urban fantasy. You can participate in this chat by sending me questions ahead of time for me to ask the panel, or simply being on Twitter and following the hashtag. While this is a moderated discussion, you’ll be free to reply and interact as normal on Twitter.The urban fantasy group consists of: Mia Marshall is the RT Reviewers’ Choice Award-winning author of the Elements urban fantasy series. Before she started writing about things that don’t exist in this version of reality, she worked as a high school teacher, script supervisor, story editor, legal secretary, and day care worker. She has lived all along

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GenreLitChat #2: Crime and Thriller–The Storify Transcript

Beverly Bambury/ June 3, 2014/ #GenreLitChat, Interviews, Storify, Transcript, Twitter/ 0 comments

Hi, all! You may remember that Twitter chat from 22 May 2014, which you can learn more about here. If you missed it (or if you just want to relive all the glory) you can find the Storify transcript below. Note that I had some glitchiness with getting this to work, so if you happen to notice some missing tweets, feel free to link to them in the comments. Enjoy! [View the story “#GenreLitChat #2: Crime and Thrillers” on Storify]

GenreLitChat #2: Crime and Thriller

Beverly Bambury/ May 8, 2014/ #GenreLitChat, Announcements, Interviews, Twitter/ 0 comments

We’re two weeks away from the next #GenreLitChat, and this time it’s a crime! The lineup: J.T. Ellison  (When Shadows Fall) (J.T.’s Twitter: @thrillerchick) John Rector (Out of the Black) (John’s Twitter: @john_rector) Christopher Irvin (Federales) (Christopher’s Twitter: @chrislirvin) John Mantooth (The Year of the Storm) (John’s Twitter: @busfulloflosers) What is #GenreLitChat? It’s an occasional Twitter chat with writers on the state of genre, and how their work does–or doesn’t–fit. Learn about new books! Ask authors questions! Crack open a beer! Well, I guess that last part’s optional, but please feel free.  The date of this thriller and crime Twitter chat is Thursday, May 22nd at 8:00 p.m. EDT / 5:00 p.m. PDT. When you join the chat, you can use this page (http://twubs.com/GenreLitChat) which will focus only on the

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How to Handle Social Media Missteps: Book Marketing without B.S. #9

Beverly Bambury/ January 27, 2014/ authors, BookMarketingWithoutBS, DIY, Facebook, Public Relations, Self-Promotion, Social Skills, Twitter/ 2 comments

Twitter is often an important tool in the writer’s networking arsenal. It’s fast, it’s short, it’s connected. Author Peter V. Brett was reminded last week that those strengths are also its obstacles. Today’s blog post is to illustrate that being careful how you compose tweets about controversial or sensitive topics makes a difference, and how you handle it when you misstep makes an even bigger difference. (And if you’re active and engaged, it is likely that you will at some point make a social media mistake.) A Social Media Problem is Born Last week’s genre author twitterstorm was set off when Peter retweeted the following: How did you read this tweet? Some people took it as he intended (more on that later), but many,

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Inspiration vs Newsjacking: Book Marketing without B.S. #6

Beverly Bambury/ December 14, 2013/ Book Marketing, BookMarketingWithoutBS, DIY, Marketing, Publicity, Self-Promotion, Twitter/ 0 comments

Book Marketing without B.S. is a weekly publicity and marketing advice column for writers and other creators who prefer a realistic, clear, and no-nonsense approach. My goal is to help you cut through the bullshit with direct, understandable advice you won’t be embarrassed to follow. Send your questions to beverly@beverlybambury.com. My client, writer Chris Irvin, did a blog post about the assassinated Mexican physician and politician Maria Santos Gorrostieta, which inspired his novella, Federales. He was concerned that the post might be interpreted as using a tragedy for his own marketing benefit. I advised that the post was just fine, and that the real problem were things such as the infamous Cairo tweet from Kenneth Cole. Sure, Kenneth Cole got a lot of attention; but, the majority

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GenreLitChat #1: Storify Transcript

Beverly Bambury/ December 8, 2013/ #GenreLitChat, authors, Book Marketing, Interviews, Publicity, Storify, Transcript, Twitter, writers/ 0 comments

The first #GenreLitChat this past Thursday went well. The three authors who were on the panel (John Mantooth, Heidi Ruby Miller, and Nathan Ballingrud,) had a good time, and as the moderator I found myself surprised by how quickly the hour went. I had several questions I wish I’d had time to ask. All in all, it’s not a bad thing to be left wanting more! If you missed it, you can check out the Storify transcript below. You can also follow the #GenreLitChat hashtag via Twitter itself, or on Twubs. Let me know what you think in the comments, and thank you–as always–for reading. [View the story “GenreLitChat #1: Mantooth, Ballingrud, and Miller” on Storify]

#GenreLitChat: An Occasional Twitter Chat about Genre

Beverly Bambury/ December 3, 2013/ #GenreLitChat, Announcements, authors, Book Marketing, Publicity, Scheduling, Twitter/ 0 comments

Introducing #GenreLitChat, an occasional Twitter chat with writers on the state of genre, and how their work does–or doesn’t–fit. The kickoff chat is just in time for your holiday book buying needs! It’s this Thursday, December 5th at 8:30 p.m. EST/5:30 p.m. PST with John Mantooth, author of The Year of the Storm (Berkley/Penguin), Heidi Ruby Miller, author of Green Shift (Raw Dog Screaming Press), and Nathan Ballingrud, author of short story collection North American Lake Monsters (Small Beer Press). When you join the chat, you can use this page (http://twubs.com/GenreLitChat) which will focus only on the hashtag, and even automatically insert the hashtag for you if you ask questions or reply. Alternatively, you can follow the hashtag #GenreLitChat right on Twitter, but make

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Social Media for the Misanthropic and the Anti-Social: Book Marketing without B.S. #2

Beverly Bambury/ November 7, 2013/ authors, BookMarketingWithoutBS, comic creators, DIY, Self-Promotion, Social Skills, Twitter, writers/ 3 comments

Book Marketing without B.S. is a weekly publicity and marketing advice column for writers and other creators who prefer a realistic, clear, and no-nonsense approach. My goal is to help you cut through the bullshit with direct, understandable advice you won’t be embarrassed to follow. Send your questions to beverly@beverlybambury.com. One of the best things about being a publicist, is that I get to do all the social, extrovert, asking-for-things work that my clients usually don’t want to do. I get to give them more time to create, and take away the stress of putting themselves directly out there. Also, given that my clients are overwhelmingly writers of dark fiction of some kind or another, they’re frequently put off by other social media tone

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