Book Marketing without B.S. is a weekly publicity and marketing advice column for writers and other creators who prefer a realistic, clear, and no-nonsense approach. The marketing and publicity worlds are important for understanding audience and customers, and getting the right word out to the right people; but, let’s be honest. There’s also a lot of bullshit. My goal is
Stop using Twitter DMs for marketing or publicizing your stuff. Just. Stop. (You’re going to like this one. It’s short to read and I am telling you to do less.) Here’s why: A minimum of 90% of the DMs I receive parrot the exact same stuff/links that is already on the sender’s Twitter profile or in a bunch of their
I was inspired to write this post with my no-bull Twitter guide for writers after answering questions about Twitter for a colleague not too long ago. I am sure you’ve heard some of this before; however, I think a lot of it will be new, and all of it bears repeating. It also often applies to other social media interactions.
(Originally published at http://www.elsewords.com in July 2012.) Good evening! It’s been another overly-full week, but last weekend at Polaris and the monthly Chiaroscuro Reading Series event were well worth cramming in everything else. More on those events later. Right now I’d like to share some of the results of Beverly’s Unscientific Survey of Social Media Preference. I have the survey questions and results discussion after