Teacher, Teach Thyself? Lessons Learned in Marketing Myself

Beverly Bambury/ March 25, 2014/ Marketing, Psychology, Public Relations, sales, Social Skills, writers/ 10 comments

It’s been interesting prepping for my upcoming self-promo webinar sessions. Over the last several years I’ve learned a lot about the different types of writing. Stuff I know both practically and from my education: sales writing, business writing, formal argumentation, Facebook posts, etc. So perhaps ironic would be a better way of describing my efforts instead of interesting; because I didn’t do a very good job getting this out the door. What happened was that I wasn’t getting nearly the number of conversions into ticket sales that I would have expected based on the even’ts page views. A couple of days ago it hit me hard: I’d left the Eventbrite page the same text as my rambling blog post. I’ve fixed it up now,

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The Power of Default Choices: Psychology, Influence, and Bank of America

Beverly Bambury/ May 20, 2013/ Marketing, Psychology/ 0 comments

This is another originally posted on elsewords.com. This is a favourite of mine, combining some of my consumer interests and media literacy interests. Update: It looks like reports like the one I discuss below have led to another solution. Some cursory info here: http://www.huffingtonpost.com/2012/12/31/foreclosure-review_n_2389431.html. I was browsing my beloved Consumerist the other day when I came across this piece: Bank Of America Provided Cheat Sheet To ‘Independent’Foreclosure Reviewers. (It references the original investigative work of ProPublica into the matter, which can be read here: http://www.propublica.org/article/cheat-sheet-bofa-supplied-default-answers-for-independent-claimsreviewers) ProPublica discovered that Bank of America (BoA) was providing default, filled-in answers for the review process of the Independent Foreclosure Review agents working on behalf of the U.S. government. Bank of America and its hired, independent investigators at Promontory denied any wrongdoing and will not review prior decisions, saying

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