Inspiration vs Newsjacking: Book Marketing without B.S. #6

Beverly Bambury/ December 14, 2013/ Book Marketing, BookMarketingWithoutBS, DIY, Marketing, Publicity, Self-Promotion, Twitter/ 0 comments

Book Marketing without B.S. is a weekly publicity and marketing advice column for writers and other creators who prefer a realistic, clear, and no-nonsense approach. My goal is to help you cut through the bullshit with direct, understandable advice you won’t be embarrassed to follow. Send your questions to beverly@beverlybambury.com. My client, writer Chris Irvin, did a blog post about the

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Review Copies, Ebooks, and Pirating: Book Marketing without B.S. #5

Beverly Bambury/ December 5, 2013/ Book Marketing, BookMarketingWithoutBS, Publicity, reviews, Self-Promotion/ 0 comments

Book Marketing without B.S. is a weekly publicity and marketing advice column for writers and other creators who prefer a realistic, clear, and no-nonsense approach. My goal is to help you cut through the bullshit with direct, understandable advice you won’t be embarrassed to follow. Send your questions to beverly@beverlybambury.com. Want reviews? Of course you do! This means that you

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My SFContario 4 Schedule, Including Free, Open to the Public Workshop

Beverly Bambury/ November 28, 2013/ Book Marketing, Conventions, DIY, Marketing, Publicity, Self-Promotion, self-publishing/ 0 comments

Book Marketing without B.S. is taking a week off for U.S. Thanksgiving. Check back next week for #5. In the meantime, I will be at SFContario 4 this weekend (as will my husband. As you can see below, I am not the only Bambury out there!). Saturday is a busy day of panels for me, and Sunday I am running

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How Far in Advance to Hire a Publicist and a Book Marketing Plan Timeline: Book Marketing without B.S. #4

Beverly Bambury/ November 22, 2013/ Author Readings, Blog Tour, Book Marketing, BookMarketingWithoutBS, Publicity, Publishing, Queries, reviews, Scheduling, Self-Promotion, self-publishing, Timing, Traditional Media, Useful Stuff/ 0 comments

Book Marketing without B.S. is a weekly publicity and marketing advice column for writers and other creators who prefer a realistic, clear, and no-nonsense approach. My goal is to help you cut through the bullshit with direct, understandable advice you won’t be embarrassed to follow. Send your questions to beverly@beverlybambury.com. Today brings another pair of related questions. The first is “How

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Changing/Correcting Guest Posts or Interviews, and More Replying to Reviews: Book Marketing without B.S. #3

Beverly Bambury/ November 15, 2013/ authors, Blog Tour, BookMarketingWithoutBS, Guest Post, Interviews, Publicity, Self-Promotion, Social Skills, writers/ 0 comments

Book Marketing without B.S. is a weekly publicity and marketing advice column for writers and other creators who prefer a realistic, clear, and no-nonsense approach. My goal is to help you cut through the bullshit with direct, understandable advice you won’t be embarrassed to follow. Send your questions to beverly@beverlybambury.com. Today there are two related questions. The first person asked

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Social Media for the Misanthropic and the Anti-Social: Book Marketing without B.S. #2

Beverly Bambury/ November 7, 2013/ authors, BookMarketingWithoutBS, comic creators, DIY, Self-Promotion, Social Skills, Twitter, writers/ 3 comments

Book Marketing without B.S. is a weekly publicity and marketing advice column for writers and other creators who prefer a realistic, clear, and no-nonsense approach. My goal is to help you cut through the bullshit with direct, understandable advice you won’t be embarrassed to follow. Send your questions to beverly@beverlybambury.com. One of the best things about being a publicist, is

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Why You Shouldn’t Buy Followers: Book Marketing without B.S. #1

Beverly Bambury/ October 31, 2013/ BookMarketingWithoutBS, Facebook, Marketing, Publicity, Self-Promotion, Social Skills, Twitter/ 0 comments

Book Marketing without B.S. is a weekly publicity and marketing advice column for writers and other creators who prefer a realistic, clear, and no-nonsense approach. The marketing and publicity worlds are important for understanding audience and customers, and getting the right word out to the right people; but, let’s be honest. There’s also a lot of bullshit. My goal is

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The Secret to Contacting Traditional Media for Book Publicity

Beverly Bambury/ October 23, 2013/ Book Marketing, DIY, Product Placement in Books, Queries, Self-Promotion, Social Skills, Traditional Media/ 0 comments

I haven’t contacted as many traditional media outlets as I have websites and bloggers for publicity–if for no other reason than traditional media is on a decline or integrating with online media–but, as it turns out, the secret is that there isn’t much of a secret. It still remains connections, politeness, reading directions, and being an all-around good human being.

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A Hard Line Against Twitter DMs for Promotion and Marketing

Beverly Bambury/ September 25, 2013/ Advertising, DIY, Marketing, Publicity, Self-Promotion, Social Skills, survey, Twitter/ 5 comments

Stop using Twitter DMs for marketing or publicizing your stuff. Just. Stop. (You’re going to like this one. It’s short to read and I am telling you to do less.) Here’s why: A minimum of 90% of the DMs I receive parrot the exact same stuff/links that is already on the sender’s Twitter profile or in a bunch of their

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Just a Litte More: Author/Creator Comments on Reviews

Beverly Bambury/ September 18, 2013/ authors, Publicity, Self-Promotion, Social Skills/ 4 comments

In light of recent discussions I thought I’d clarify my thoughts on the authors (and other creators) commenting on reviews issue. I’ve said in the past “just don’t do it, ever”, but I think the time has come for me to expand that thought into more than just the idea of authors behaving badly. My updated advice to creators is

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