The Secret to Contacting Traditional Media for Book Publicity

Beverly Bambury/ October 23, 2013/ Book Marketing, DIY, Product Placement in Books, Queries, Self-Promotion, Social Skills, Traditional Media/ 0 comments

I haven’t contacted as many traditional media outlets as I have websites and bloggers for publicity–if for no other reason than traditional media is on a decline or integrating with online media–but, as it turns out, the secret is that there isn’t much of a secret. It still remains connections, politeness, reading directions, and being an all-around good human being. I go into some of this in my earlier article 5 Steps to a Quality Blog Tour, but here is more info with an eye toward bigger sites/traditional media publicity queries. ConnectionsThe main difference I’ve found with my work is that personal connections and networking count for even more with bigger publications, print, television, or otherwise. It’s not impossible to get into a major

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How I Stopped Worrying and Learned to Love Product Placement

Beverly Bambury/ May 16, 2013/ Ads in Books, Advertising, Marketing, Product Placement, Product Placement in Books/ 0 comments

Until recently I thought of product placement as the corporate sponsorship only of movies and television. In the past I, like many, railed against it as the destroyer of all things creative and I never would have seen product placement in books. It made me want to watch only the indiest of indie films. It made me want to make fun of people who wore corporate logos. During this time I didn’t have a television (of course I didn’t) so avoiding this kind of advertising wasn’t all that difficult.Eventually my views grew more nuanced, especially as I ended up marrying someone with a TV and I grew to like a few shows. I started using a DVR and downloaded a bit more, too. This

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