0906, 2013

Self-Promotion on Social Media – Survey Results

Beverly Bambury/ June 9, 2013/ DIY, Publicity, Self-Promotion, Twitter/ 0 comments

(Originally published at http://www.elsewords.com in July 2012.) Good evening! It’s been another overly-full week, but last weekend at Polaris and the monthly Chiaroscuro Reading Series event were well worth cramming in everything else. More on those events later. Right now I’d like to share some of the results of Beverly’s Unscientific Survey of Social Media Preference. I have the survey questions and results discussion after the break. Also, be sure to see the comments section, which has some great comments. I got 80 replies to the following questions:1. How often do you use Twitter? Daily 2-3 times per week Once per week 2-3 times per month Once per month Less frequently than once per month 2. In the last month have you re-shared someone else’s tweet on Twitter, Facebook

2505, 2013

The Real Costs of Self-Publishing a Book

Beverly Bambury/ May 25, 2013/ cover art, editing, Publicity, self-publishing/ 3 comments

If you missed PBS Mediashift’s piece on the costs of professional quality self-publishing, it’s a real eye-opener. Read it here: http://www.pbs.org/mediashift/2013/05/the-real-costs-of-self-publishing-book. Go on. I’ll wait. So what did you think? I am sure the high end prices were a little frightening, but notice that there are lower end prices, too. If you think you can’t afford an editor, don’t go without. Consider paying a student a lower rate. It allows him or her to get experience, and at the same time you get affordable editing assistance. You have to understand in this case that you are not getting a highly experienced editor, though, so keep expectations appropriate for what you’re paying for. The same goes for cover art and marketing services. Don’t go without these

2205, 2013

Schedule Fall 2013 Publicity Work Now

Beverly Bambury/ May 22, 2013/ Blog Tour, Publicity, Timing/ 0 comments

Just a brief note to say that I have a little room left for an August release, but not much space left until November after that. So if you have a book coming out in August, contact me right away, and don’t wait long for late fall books, either. It is always best to give at least a few months’ notice. You can use my Contact page, or you can email me from here.

2005, 2013

The Power of Default Choices: Psychology, Influence, and Bank of America

Beverly Bambury/ May 20, 2013/ Marketing, Psychology/ 0 comments

This is another originally posted on elsewords.com. This is a favourite of mine, combining some of my consumer interests and media literacy interests. Update: It looks like reports like the one I discuss below have led to another solution. Some cursory info here: http://www.huffingtonpost.com/2012/12/31/foreclosure-review_n_2389431.html. I was browsing my beloved Consumerist the other day when I came across this piece: Bank Of America Provided Cheat Sheet To ‘Independent’Foreclosure Reviewers. (It references the original investigative work of ProPublica into the matter, which can be read here: http://www.propublica.org/article/cheat-sheet-bofa-supplied-default-answers-for-independent-claimsreviewers) ProPublica discovered that Bank of America (BoA) was providing default, filled-in answers for the review process of the Independent Foreclosure Review agents working on behalf of the U.S. government. Bank of America and its hired, independent investigators at Promontory denied any wrongdoing and will not review prior decisions, saying

1605, 2013

How I Stopped Worrying and Learned to Love Product Placement

Beverly Bambury/ May 16, 2013/ Ads in Books, Advertising, Marketing, Product Placement, Product Placement in Books/ 0 comments

Until recently I thought of product placement as the corporate sponsorship only of movies and television. In the past I, like many, railed against it as the destroyer of all things creative and I never would have seen product placement in books. It made me want to watch only the indiest of indie films. It made me want to make fun of people who wore corporate logos. During this time I didn’t have a television (of course I didn’t) so avoiding this kind of advertising wasn’t all that difficult.Eventually my views grew more nuanced, especially as I ended up marrying someone with a TV and I grew to like a few shows. I started using a DVR and downloaded a bit more, too. This

1605, 2013

Comic Books: Marketing Leads to Creative Storytelling

Beverly Bambury/ May 16, 2013/ Marketing, Publicity, Transmedia/ 0 comments

Today I offer this delightfully informative blog post by Kendall Whitehouse (Wharton School’s tech and media blogger) about transmedia and how it relates to marketing and publicity for comic books.Transmedia: this is a term I’ve only seen around for a few years, and I haven’t been to any panels or done in-depth research yet; however, it’s a concept that appeals to me on multiple levels. Anything that crosses platforms has the potential to feel more real and more interesting. Whitehouse’s blog post is what’s finally inspired me to gain better understanding of the concepts of transmedia.It’s interesting to note that CZP’s campaigns for Ninja Versus Pirate Featuring Zombies (NVPFZ) and Rasputin’s Bastards both enter this realm. (As a reminder, I was at one time affiliated with ChiZine Publications

1605, 2013

More Book Publicity Info: Rates, Advice, and Services

Beverly Bambury/ May 16, 2013/ Facebook, Publicity, Rates/Fees/ 0 comments

I started a new Facebook page recently for Beverly Bambury Publicity, and I’ve been using it to share advice, information about my clients’ books and appearances, and information about what my fees are to do it. You can follow the page by clicking like, or I’ll occasionally do round-up posts of the useful advice and info here on the blog. This is one of those posts. These Facebook items were inspired by questions from clients and potential clients, so if you have any questions at all about publicity or marketing for your book (including comics) feel free to ask me here in the comments or via email and I’ll put together an answer for you that will hopefully be both useful and easy to understand. Here