Comic Books: Marketing Leads to Creative Storytelling

Beverly Bambury/ May 16, 2013/ Marketing, Publicity, Transmedia/ 0 comments

Today I offer this delightfully informative blog post by Kendall Whitehouse (Wharton School’s tech and media blogger) about transmedia and how it relates to marketing and publicity for comic books.Transmedia: this is a term I’ve only seen around for a few years, and I haven’t been to any panels or done in-depth research yet; however, it’s a concept that appeals to me

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