Comic Books: Marketing Leads to Creative Storytelling
Today I offer this delightfully informative blog post by Kendall Whitehouse (Wharton School’s tech and media blogger) about transmedia and how it relates to marketing and publicity for comic books.Transmedia: this is a term I’ve only seen around for a few years, and I haven’t been to any panels or done in-depth research yet; however, it’s a concept that appeals to me on multiple levels. Anything that crosses platforms has the potential to feel more real and more interesting. Whitehouse’s blog post is what’s finally inspired me to gain better understanding of the concepts of transmedia.It’s interesting to note that CZP’s campaigns for Ninja Versus Pirate Featuring Zombies (NVPFZ) and Rasputin’s Bastards both enter this realm. (As a reminder, I was at one time affiliated with ChiZine Publications