If you missed PBS Mediashift’s piece on the costs of professional quality self-publishing, it’s a real eye-opener. Read it here: http://www.pbs.org/mediashift/2013/05/the-real-costs-of-self-publishing-book. Go on. I’ll wait.
So what did you think? I am sure the high end prices were a little frightening, but notice that there are lower end prices, too. If you think you can’t afford an editor, don’t go without. Consider paying a student a lower rate. It allows him or her to get experience, and at the same time you get affordable editing assistance. You have to understand in this case that you are not getting a highly experienced editor, though, so keep expectations appropriate for what you’re paying for.
The same goes for cover art and marketing services. Don’t go without these things, either, especially the cover art. A bad cover will lose sales, hands down. Pay lot of money for years of experience, or smaller amounts for those new in the field. (Or a hybrid, such as my basic versus premium services).
The main takeaway for me is that while self-publishing may be easy to do, it’s not necessarily easy to do right. Tell me about your book. Did you hire an editor and an artist? Any regrets?