Why You Shouldn’t Buy Followers: Book Marketing without B.S. #1

Beverly Bambury/ October 31, 2013/ BookMarketingWithoutBS, Facebook, Marketing, Publicity, Self-Promotion, Social Skills, Twitter/ 0 comments

Book Marketing without B.S. is a weekly publicity and marketing advice column for writers and other creators who prefer a realistic, clear, and no-nonsense approach. The marketing and publicity worlds are important for understanding audience and customers, and getting the right word out to the right people; but, let’s be honest. There’s also a lot of bullshit. My goal is to help you cut through the B.S. with direct, understandable advice you won’t be embarrassed to follow. Welcome to my inaugural Book Marketing withouth BS column. Today’s question was asked anonymously, and it’s about purchasing followers on Twitter (and by extension, purchasing likes/on other blogs and social media such as Facebook, Pinterest, etc.). The short answer to this is “Don’t do it”. Below is

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A Hard Line Against Twitter DMs for Promotion and Marketing

Beverly Bambury/ September 25, 2013/ Advertising, DIY, Marketing, Publicity, Self-Promotion, Social Skills, survey, Twitter/ 5 comments

Stop using Twitter DMs for marketing or publicizing your stuff. Just. Stop. (You’re going to like this one. It’s short to read and I am telling you to do less.) Here’s why: A minimum of 90% of the DMs I receive parrot the exact same stuff/links that is already on the sender’s Twitter profile or in a bunch of their tweets. If someone’s already looked at your profile and decided to add you, you don’t need to repeat yourself in a DM. “But I’ve got free stuff to share with followers! I need to make sure they don’t miss it!” Tweet it instead. Twitter is for tweeting. You can add it to your profile, too. It won’t be that hard to find. Honest. And

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The Power of Default Choices: Psychology, Influence, and Bank of America

Beverly Bambury/ May 20, 2013/ Marketing, Psychology/ 0 comments

This is another originally posted on elsewords.com. This is a favourite of mine, combining some of my consumer interests and media literacy interests. Update: It looks like reports like the one I discuss below have led to another solution. Some cursory info here: http://www.huffingtonpost.com/2012/12/31/foreclosure-review_n_2389431.html. I was browsing my beloved Consumerist the other day when I came across this piece: Bank Of America Provided Cheat Sheet To ‘Independent’Foreclosure Reviewers. (It references the original investigative work of ProPublica into the matter, which can be read here: http://www.propublica.org/article/cheat-sheet-bofa-supplied-default-answers-for-independent-claimsreviewers) ProPublica discovered that Bank of America (BoA) was providing default, filled-in answers for the review process of the Independent Foreclosure Review agents working on behalf of the U.S. government. Bank of America and its hired, independent investigators at Promontory denied any wrongdoing and will not review prior decisions, saying

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How I Stopped Worrying and Learned to Love Product Placement

Beverly Bambury/ May 16, 2013/ Ads in Books, Advertising, Marketing, Product Placement, Product Placement in Books/ 0 comments

Until recently I thought of product placement as the corporate sponsorship only of movies and television. In the past I, like many, railed against it as the destroyer of all things creative and I never would have seen product placement in books. It made me want to watch only the indiest of indie films. It made me want to make fun of people who wore corporate logos. During this time I didn’t have a television (of course I didn’t) so avoiding this kind of advertising wasn’t all that difficult.Eventually my views grew more nuanced, especially as I ended up marrying someone with a TV and I grew to like a few shows. I started using a DVR and downloaded a bit more, too. This

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Comic Books: Marketing Leads to Creative Storytelling

Beverly Bambury/ May 16, 2013/ Marketing, Publicity, Transmedia/ 0 comments

Today I offer this delightfully informative blog post by Kendall Whitehouse (Wharton School’s tech and media blogger) about transmedia and how it relates to marketing and publicity for comic books.Transmedia: this is a term I’ve only seen around for a few years, and I haven’t been to any panels or done in-depth research yet; however, it’s a concept that appeals to me on multiple levels. Anything that crosses platforms has the potential to feel more real and more interesting. Whitehouse’s blog post is what’s finally inspired me to gain better understanding of the concepts of transmedia.It’s interesting to note that CZP’s campaigns for Ninja Versus Pirate Featuring Zombies (NVPFZ) and Rasputin’s Bastards both enter this realm. (As a reminder, I was at one time affiliated with ChiZine Publications

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