Why You Shouldn’t Buy Followers: Book Marketing without B.S. #1

Beverly Bambury/ October 31, 2013/ BookMarketingWithoutBS, Facebook, Marketing, Publicity, Self-Promotion, Social Skills, Twitter/ 0 comments

Book Marketing without B.S. is a weekly publicity and marketing advice column for writers and other creators who prefer a realistic, clear, and no-nonsense approach. The marketing and publicity worlds are important for understanding audience and customers, and getting the right word out to the right people; but, let’s be honest. There’s also a lot of bullshit. My goal is

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A Hard Line Against Twitter DMs for Promotion and Marketing

Beverly Bambury/ September 25, 2013/ Advertising, DIY, Marketing, Publicity, Self-Promotion, Social Skills, survey, Twitter/ 5 comments

Stop using Twitter DMs for marketing or publicizing your stuff. Just. Stop. (You’re going to like this one. It’s short to read and I am telling you to do less.) Here’s why: A minimum of 90% of the DMs I receive parrot the exact same stuff/links that is already on the sender’s Twitter profile or in a bunch of their

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The Power of Default Choices: Psychology, Influence, and Bank of America

Beverly Bambury/ May 20, 2013/ Marketing, Psychology/ 0 comments

This is another originally posted on elsewords.com. This is a favourite of mine, combining some of my consumer interests and media literacy interests. Update: It looks like reports like the one I discuss below have led to another solution. Some cursory info here: http://www.huffingtonpost.com/2012/12/31/foreclosure-review_n_2389431.html. I was browsing my beloved Consumerist the other day when I came across this piece: Bank Of America Provided Cheat Sheet

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How I Stopped Worrying and Learned to Love Product Placement

Beverly Bambury/ May 16, 2013/ Ads in Books, Advertising, Marketing, Product Placement, Product Placement in Books/ 0 comments

Until recently I thought of product placement as the corporate sponsorship only of movies and television. In the past I, like many, railed against it as the destroyer of all things creative and I never would have seen product placement in books. It made me want to watch only the indiest of indie films. It made me want to make

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Comic Books: Marketing Leads to Creative Storytelling

Beverly Bambury/ May 16, 2013/ Marketing, Publicity, Transmedia/ 0 comments

Today I offer this delightfully informative blog post by Kendall Whitehouse (Wharton School’s tech and media blogger) about transmedia and how it relates to marketing and publicity for comic books.Transmedia: this is a term I’ve only seen around for a few years, and I haven’t been to any panels or done in-depth research yet; however, it’s a concept that appeals to me

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