Inspiration vs Newsjacking: Book Marketing without B.S. #6

Beverly Bambury/ December 14, 2013/ Book Marketing, BookMarketingWithoutBS, DIY, Marketing, Publicity, Self-Promotion, Twitter/ 0 comments

Book Marketing without B.S. is a weekly publicity and marketing advice column for writers and other creators who prefer a realistic, clear, and no-nonsense approach. My goal is to help you cut through the bullshit with direct, understandable advice you won’t be embarrassed to follow. Send your questions to beverly@beverlybambury.com. My client, writer Chris Irvin, did a blog post about the

Read More

My SFContario 4 Schedule, Including Free, Open to the Public Workshop

Beverly Bambury/ November 28, 2013/ Book Marketing, Conventions, DIY, Marketing, Publicity, Self-Promotion, self-publishing/ 0 comments

Book Marketing without B.S. is taking a week off for U.S. Thanksgiving. Check back next week for #5. In the meantime, I will be at SFContario 4 this weekend (as will my husband. As you can see below, I am not the only Bambury out there!). Saturday is a busy day of panels for me, and Sunday I am running

Read More

Social Media for the Misanthropic and the Anti-Social: Book Marketing without B.S. #2

Beverly Bambury/ November 7, 2013/ authors, BookMarketingWithoutBS, comic creators, DIY, Self-Promotion, Social Skills, Twitter, writers/ 3 comments

Book Marketing without B.S. is a weekly publicity and marketing advice column for writers and other creators who prefer a realistic, clear, and no-nonsense approach. My goal is to help you cut through the bullshit with direct, understandable advice you won’t be embarrassed to follow. Send your questions to beverly@beverlybambury.com. One of the best things about being a publicist, is

Read More

Guest Blog: Small Press Tips & Lessons from the Booksburgh Book Store Hop

Beverly Bambury/ November 1, 2013/ Author Readings, Book Marketing, Book Signings, Book Tours, DIY, Guest Post, Marketing, Publicity/ 0 comments

Today’s guest blog is by Jennifer Barnes, of small publisher Raw Dog Screaming Press (RDSP). She organizes social media and events, and today she’s come by to share her experience organizing a madcap day in which RDSP took over Pittsburgh, doing a reading/signing each hour for five hours, at five different locations. Even if you aren’t a publisher, you may

Read More

The Secret to Contacting Traditional Media for Book Publicity

Beverly Bambury/ October 23, 2013/ Book Marketing, DIY, Product Placement in Books, Queries, Self-Promotion, Social Skills, Traditional Media/ 0 comments

I haven’t contacted as many traditional media outlets as I have websites and bloggers for publicity–if for no other reason than traditional media is on a decline or integrating with online media–but, as it turns out, the secret is that there isn’t much of a secret. It still remains connections, politeness, reading directions, and being an all-around good human being.

Read More

A Hard Line Against Twitter DMs for Promotion and Marketing

Beverly Bambury/ September 25, 2013/ Advertising, DIY, Marketing, Publicity, Self-Promotion, Social Skills, survey, Twitter/ 5 comments

Stop using Twitter DMs for marketing or publicizing your stuff. Just. Stop. (You’re going to like this one. It’s short to read and I am telling you to do less.) Here’s why: A minimum of 90% of the DMs I receive parrot the exact same stuff/links that is already on the sender’s Twitter profile or in a bunch of their

Read More

Self-Promotion on Social Media – Survey Results

Beverly Bambury/ June 9, 2013/ DIY, Publicity, Self-Promotion, Twitter/ 0 comments

(Originally published at http://www.elsewords.com in July 2012.) Good evening! It’s been another overly-full week, but last weekend at Polaris and the monthly Chiaroscuro Reading Series event were well worth cramming in everything else. More on those events later. Right now I’d like to share some of the results of Beverly’s Unscientific Survey of Social Media Preference. I have the survey questions and results discussion after

Read More