Book Marketing without B.S. is a weekly publicity and marketing advice column for writers and other creators who prefer a realistic, clear, and no-nonsense approach. The marketing and publicity worlds are important for understanding audience and customers, and getting the right word out to the right people; but, let’s be honest. There’s also a lot of bullshit. My goal is
I haven’t contacted as many traditional media outlets as I have websites and bloggers for publicity–if for no other reason than traditional media is on a decline or integrating with online media–but, as it turns out, the secret is that there isn’t much of a secret. It still remains connections, politeness, reading directions, and being an all-around good human being.